"The Smith & Norbu philosophy was designed by Ams to appeal to people who are 'hedonists and elegant', who 'rely on their own taste and creativity' and who chose noble materials seeking 'beauty over the ostentation of designer names.' "

"Walking around Smith & Norbu's first retail venture at PMQ, the creative hub in Central, Ams opens a drawer to reveal samples of the raw material, each piece as smooth as marble."

"Quality and natural materials, mixed in with incredible craftsmanship and bespoke offerings, Smith & Norbu is the best shop for outstanding eyewear."

"6. Indie Heaven

Two years ago, a 1950s complex that once served as the city’s “Police Married Quarters” was reopened as PMQ, a hub for independent designers and other creative types. ... Smith & Norbu (S404) makes bespoke eyewear from buffalo and yak horns... ."

“What is it about these frames that make them so special?

I loved the assortment of tones and mottling. The tone is incredibly varied, with black, brown and white swirls…. I’ve also picked a matte finish, which is a lovely touch.”

"One gets the sense that the entire universe will look more elegant once you put a pair on. The sense is indeed true and it’s thanks to the three F words at the heart of bespoke eyewear - ‘fit’, ‘function’, and ‘flatter’. "

"These are a luxury option using yak and buffalo horn, often handmade to fit your exact requirements."

"Smith and Norbu at 'The House of Fashion Hong Kong'" 

"Hong Kong's fashion and accessories labels featured at New York Fashion Week included ... Smith & Norbu"

“眼鏡的設計大同小異，但是見微知著，單單從鏡框用料，便足以呈現配戴者的品味、個性，還有優質天然原材料，帶來的輕便舒適"

"Luxury brands and environmental consciousness don’t always go hand-in-hand, but for eyewear and accessories brand Smith & Norbu, eco-friendly materials are an intrinsic part of the brand."

"Investing over five hours into each piece and putting no shortage of heart into packaging and style, Smith & Norbu revitalizes eyewear as an increasingly popular statement of style."

"In this inaugural episode we talk to Benoit Ams, founder, owner, designer …. Renaissance Man extraordinaire at Smith & Norbu... We will learn about the joys and challenges of being a small artisanal start-up in Hong-Kong and China, what attracts people to such an offering, and what the dreams of Benoit and his team are for the future. "

"Voguish visionaries flock to this teeny spec shop, fitting custom Tibetan buffalo and yak-horn-plated eyewear and accessories in a panoply of shapes and colours. Not only is each pair rigorously hand-cut, pressed, sawed and polished..."

“It’s truly beautiful in here and it’s nice to know that all the buffalo are free-running and sustainably bred”

"Down the street, a 1950s complex for married police officers has been transformed into a marketplace for designers called PMQ, where you can find, among other things, buffalo-horn sunglasses at the Belgian-owned boutique Smith & Norbu"

"Spectacles are no longer seen as a devise to aid your vision but mostly as a reflection of your personal image or a way to enhance your facial features. "

"Smith & Norbu, a company that makes upscale, sustainably sourced, bespoke yak and buffalo horn eyeglasses and accessories. The company offers customers the ability to choose the material and made-to-measure glasses frames."